For creators, finding like-minded collaborators and building meaningful connections often felt like searching for a needle in a haystack. Existing platforms lacked the tools and filters to help creators discover others with similar styles, interests, or audience reach, making collaborations time-consuming and unorganized.

Key Challenges Identified:

• Finding Creators with Similar Interests – Creators struggled to connect with others who shared their niche or content preferences, leading to missed opportunities for collaborations that felt authentic and aligned.
• No Location-Based Filtering – Creators often wanted to collaborate locally, but the lack of geographical filters meant they had to manually search online or rely on remote-only partnerships, adding friction to the process.
• Testing Compatibility Before Collaboration – Creators had no way to test partnerships before committing to long-term collaborations, making it risky to invest time and effort without knowing the outcome.
• Disconnected Collaboration Preferences – Whether looking for remote collaborations or in-person meetups, creators faced limited options to filter connections by working style or collaboration type, creating a disjointed experience.

These challenges highlighted the need for a creator-focused platform like DYT Club—a space where creators could easily find collaborators, filter preferences, and test connections before diving into partnerships, enabling them to grow faster and work smarter.

The design process for DYT Club began with a morning call in Gurgaon with Ankit Agarwal, the CEO, and Dea Srivastva, who led the campaign and community team. These early discussions provided critical insights into the ongoing social media trends, creator behaviors, and content preferences, setting the foundation for the platform’s design direction. Dea’s in-depth knowledge of campaign performance and community management offered clarity on the pain points creators faced and the features they needed most.

While coordinating closely with the tech team in Bangalore, I handled the project remotely—a process that quickly taught us the value of adaptability in the post-COVID remote work era. Regular virtual syncs helped align teams, enabling us to brainstorm solutions, discuss timelines, and address blockers effectively.

I began by creating low-fidelity wireframes that captured the key workflows, from content preferences to location-based discovery. After presenting these concepts to the team and incorporating feedback, I refined them into high-fidelity prototypes, adding visual styles, animations, and interactive elements that emphasized speed, usability, and engagement.

Recognizing the need for a mobile-first experience, I prioritized seamless navigation, quick onboarding, and intuitive filtering systems to help users find collaborators faster. Once the designs were finalized, I collaborated with the development team to ensure accurate implementation.

This phase also included extensive testing—gathering feedback through internal reviews and remote usability testing to validate interactions and fine-tune features. With every iteration, we pushed closer to our vision of building a dynamic, user-centric platform tailored for creators to connect and collaborate instantly.

DYT Club was a transformative project that tested my problem-solving skills and adaptability. Working remotely with teams across Delhi and Bangalore, I honed my ability to collaborate effectively and manage cross-functional workflows.

By introducing a binary decision-making flow—simplifying choices to yes or no—I ensured the platform was intuitive and easy to navigate for creators. Additionally, I used vibrant colors and a playful design language to make the interface feel fun, engaging, and aligned with the creators’ personalities.

This experience taught me to balance aesthetics with functionality, prioritize usability, and create designs that delight users while solving real-world challenges.